A professional investment house for societal impact.

The 2% is contracted, bankable and auditable — not sponsorship.

How the 2% works

2%

two contracted streams: nature-positive projects and CO₂-negative companies

2×

every committed euro is doubled before deployment

0%

interest on every loan — capital that comes back and revolves

3

live landscapes, each anchored by a committing partner

Solar field in the dunes

Every partner has a landscape.Every landscape has a plan.

Explore the regions
Dune Gardens (Duintuinen)

Zuid-Kennemerland · NL

Dune Gardens (Duintuinen)

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Thousands of gardens along the dune edge become part of the national park: de-paved, native, pesticide-free. Dune biodiversity moves outward, the neighbourhood cools, and the drinking-water aquifer stays clean.

4.0×

Every euro Van Baarsen invests becomes four in the field

2%

Of qualifying contract value, fixed at contract level

Nature-inclusive production sites

Noord-Holland · NL

Nature-inclusive production sites

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Fenced utility ground becomes living habitat, without compromising drinking-water safety.

Velserbroek head office

Velserbroek · NL

Velserbroek head office

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Lawns turn into flowering grassland. A wadi makes the water mission visible to everyone.

Green flowering pipeline strips

Noord-Holland · NL

Green flowering pipeline strips

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Mown utility grass becomes a connected flowering corridor, together with the municipalities.

Agroforestry & landscape restoration

Almelo & Overijssel · NL

Agroforestry & landscape restoration

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Hedgerows, alley crops and native trees across the region's farms, co-designed with Wageningen University.

Zambezi water security

Zambezi Region · Namibia

Zambezi water security

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Solar-powered boreholes, safe storage and flood protection, led with hydrologists Acacia Water.

Investment first. Donations second. Everything measured.

The 2% is a fixed, auditable component of your investment case — and it scales automatically with your growth..

  1. Commit

    A partner commits its 2%, contracted the moment the asset or revenue is realised.

  2. Match

    Co-investors and partners double the committed base before a single euro is deployed.

  3. Lend at 0%

    Interest-free loans to the project owners, farmers and local entrepreneurs doing the work.

  4. Measure

    Baseline first, independent monitoring after — under the YOUR.earth Standard.

  5. Repay & revolve

    Repayments flow back and finance the next project in the same landscape.

Second in line, and that is its power.

A donation does not start a programme. It lands on one that is already financed and already measured — after YOUR.earth and its nature-conservation partners have doubled it.

  1. Give

    A company, an employee or a resident gives to a specific project in their own region, through the YOUR.earth platform. The money is tied to a place, not to a general fund.

    • Companies
    • Employees
    • Residents
    • Their own region
  2. Doubled

    YOUR.earth and its nature-conservation partners double every donated euro before it is deployed. The match is arranged first, so nothing goes out at half strength.

    • One-to-one match
    • Nature partners
    • Arranged up front
    • Not sponsorship
  3. Deployed

    The doubled donation lands on top of a programme that is already financed, directed by the same ecological criteria as the invested capital.

    • Already financed
    • Ecological criteria
    • Same landscape
    • Local delivery
  4. Verified

    Results are measured and reported in the same standing report as everything else in the landscape, so donors see exactly what their euro grew into.

    • Baseline first
    • eDNA sampling
    • One annual report
    • Per euro deployed
An open standing report

One standing report per project. Refreshed by every measurement.

  • Baseline first
  • Independent labs
  • Fixed sampling points
  • Comparable year after year
  • One report for everyone

An investment house, not a charity.

YOUR EARTH. YOUR REGION. YOUR BUSINESS. LETS FIX IT.

Ecosystem recovery and local economic recovery are one and the same project — and neither runs on goodwill. We raise a contracted 2%, double it, and invest it where nature and neighbourhood meet.

Read the full story

Answer the lender's question first

Habitat classification and green-claim substantiation are settled before financial close — not during due diligence.

Every euro tied to documented impact

Ecological-equivalence criteria direct each loan or donation at biodiversity of the same type and quality the project affects.

A time series no one can revise

Fixed sampling locations, protocol and report template from year one. A measured series cannot be revised by its provider.

Let's fix it.

One conversation is enough to see whether your 2% fits — a project, a revenue stream, or a donation programme for your people. Tell us what you build, remove or want to give, and we will show you the landscape it becomes.