Commit 2%.
Unlock twice the capital.

Every investment carries a percentage that never reaches the balance sheet: the state of the landscape it lands in. The 2% model puts a figure on it, doubles that figure, and spends it where the project actually stands.

EUR

2%

EUR 200,000

Partner commitment

Contracted at signature

2%

EUR 200,000

Target 1:1 match

YOUR.earth + nature partners

4%

EUR 400,000

Capital for regeneration

One earmarked programme envelope

Two percent of the value the project is built on.

Four answers settle almost every question about the model. The rest of this page is the detail behind them.

01

Two percent of what?

Of the qualifying value — the eligible contract or investment value, named in writing before anything is signed. Not of profit, not of turnover, not of what is left over at the end of the year.

02

Who puts it in?

The partner commits the 2% contractually. YOUR.earth and its nature partners target a matching 2%, which is what turns a 2% contribution into a 4% programme.

03

What may it buy?

Ecological and community action inside an approved programme plan, in one named landscape, measured against a baseline recorded before the first spade goes in.

04

What is it not?

Not a donation box, not an offset purchase, not a marketing budget. The contribution is earmarked, governed by a programme board and released against milestones.

From a contract clause to a measured hectare.

Five steps. The first two are contractual, the third is a target rather than a certainty, and the last two repeat for as long as the commitment runs.

  1. 01

    Commit

    The eligible value is defined and regeneration is written into the contract, so the contribution exists the moment the asset or the revenue does.

    What it produces

    A contract clause and a named qualifying value.

  2. 02

    Ring-fence

    The contribution is earmarked, a programme board is appointed, and the conditions under which money may be released are fixed in advance.

    What it produces

    An earmarked fund, a programme board and release milestones.

  3. 03

    Match

    A 1:1 co-investor or nature-partner match is sought against the approved plan. Where it is not secured, the programme runs at the size that is actually funded.

    What it produces

    A confirmed match source — or a smaller programme, stated as such.

  4. 04

    Deliver

    Capital goes into ecological and community action in the landscape itself: planting, depaving, water retention, habitat, and the people who maintain it.

    What it produces

    Hectares, habitat, water retained on site and residents involved.

  5. 05

    Prove

    The same locations are re-sampled with the same protocol, the indices are recalculated, and one standing report is refreshed instead of a new story being commissioned.

    What it produces

    A time series a lender, a board and a regulator can all read.

The same 2%, at four contract sizes.

The percentage does not change with the size of the deal, so the programme scales with the investment rather than with what happens to be left in a budget.

Qualifying valuePartner commitment · 2%Target match · 2%Programme total · 4%
EUR 5mEUR 100,000EUR 100,000EUR 200,000
EUR 10mEUR 200,000EUR 200,000EUR 400,000
EUR 25mEUR 500,000EUR 500,000EUR 1m
EUR 50mEUR 1mEUR 1mEUR 2m

Source values from the working concept. The share for an individual project inside such an envelope is set separately, by the programme board.

One evidence loop. Three ways in.

The matched contribution is one route. Where a landscape or a balance sheet does not fit it, the capital structure changes and the baseline, governance and reporting discipline stay exactly the same.

Worked examples

The arithmetic, on three real proposals.

Every figure below is a worked example from the source dossiers, based on an assumed contract value. None of it is committed capital.

Four places, one annual decision

A proposed portfolio of four PWN sites around a Van Baarsen contract. One envelope, allocated across the four projects by a programme board each year.

  • Assumed qualifying contractEUR 10m
  • Partner commitment · 2%EUR 200,000
  • Target 1:1 match · 2%EUR 200,000

Programme envelope · 4%

EUR 400,000

The actual contract value, the match and the annual allocation all remain to be confirmed.

When the investment is large

A water-security programme anchored to a planned 100 MWp energy asset in Namibia, with an optional second layer from staff, investors and EPC partners.

  • Assumed qualifying investmentEUR 100m
  • Partner commitment · 2%EUR 2.0m
  • Target 1:1 match · 2%EUR 2.0m
  • Optional mobilisation layerup to EUR 4.0m

Ceiling · up to 8%

up to EUR 8.0m

The optional layer depends on participation and is explicitly not assured. The definitive instrument still has to be reconciled.

When there is no 2% to give

A pellet producer with no qualifying contract but a carbon-credit revenue stream. The contribution is lent at 0% instead of granted, and comes back for the next planting round.

  • Expected annual contributionEUR 2.5m / year
  • Target co-investor capitalEUR 2.5m / year
  • Interest on the combined capital0%

Annual programme base

EUR 5.0m / year

Repaid over roughly ten years and lent out again. The annual amount scales with carbon revenue and is still to be determined.

And inside one project: where EUR 80,000 lands

The Dune Gardens fixed base — 20% of the illustrative PWN envelope, committed and matched — broken down as the source dossier proposes.

EUR 80,000

  • Native plants & resident subsidies40% · EUR 32,000
  • Depaving & neighbourhood greening20% · EUR 16,000
  • Activation, demonstration & education20% · EUR 16,000
  • Baseline, monitoring & annual report12% · EUR 9,600
  • Programme management & contingency8% · EUR 6,400

The questions that come back every time.

Proposed roles, targets and worked examples are concept evidence — not confirmed commitments, verified outcomes or legal conclusions.

Is this a donation?

No. The 2% is a contractual commitment tied to one project, earmarked for an approved plan and released against milestones. Under the revolving route it is a loan, and it is repaid.

Is the match guaranteed?

No. The 1:1 match is a target. It is not committed capital until it is contracted and funded, and every figure on this site that assumes one says so on the same line.

Two percent of turnover, or of profit?

Neither. Of the qualifying contract or investment value, defined per partnership before signature. That is what keeps the contribution independent of how the year turns out.

Who decides where it is spent?

A programme board — the committing partner, the host organisation and YOUR.earth — sets the annual split and approves each project plan before money moves.

When does the money actually move?

Against approved plans and milestones, not at signature. Ring-fencing comes first, release comes second.

What do we get back?

A baseline recorded before works begin, named indicators with thresholds, and one standing report refreshed from new data each cycle — the evidence a lender asks for at financial close.

What if 2% does not fit?

Then it is the wrong instrument, and saying so early is cheaper than forcing it. Revolving 0% finance and project-specific commitments exist for exactly that case.

Can we see it before committing?

Yes. Every project on this site publishes its rationale, its coalition, its arithmetic and its open decisions, including the ones that are not resolved.

Let's fix it.

One conversation is enough to see whether your 2% fits — a project, a revenue stream, or a donation programme for your people. Tell us what you build, remove or want to give, and we will show you the landscape it becomes.

Commit your 2% Support a project